The Costa Blanca Property Market: What the Data Is Telling Us

Understanding the property market is essential whether you’re buying, selling, or investing. While headlines often focus on speculation, the reality of the Costa Blanca market is best understood through trends, demand patterns, and buyer behaviour.

At RPRE, we work with real, on-the-ground data every day — from valuations and viewings to completed sales. Here’s what the current market is showing.

Demand Remains Strong in Key Areas

Across the Costa Blanca, demand continues to be strongest in well-established, lifestyle-driven locations, particularly those offering:

• Good infrastructure and amenities
• Proximity to beaches or golf
• Easy access to airports
• Year-round livability

Areas such as Ciudad Quesada, Benijófar, Algorfa, Orihuela Costa, and surrounding towns consistently attract international buyers, retirees, remote workers, and investors.

This sustained demand supports price stability and liquidity for correctly priced properties.

Pricing: The Importance of Market Accuracy

Market data clearly shows that pricing strategy is critical.

Properties that are priced in line with current comparable sales:

• Attract more enquiries
• Generate viewings faster
• Are more likely to sell within a reasonable timeframe

Overpriced properties, however, tend to sit on the market longer, often requiring price reductions later — which can weaken negotiating power.

This is why data-driven valuations, based on recent transactions and active demand, are essential.

Buyer Profiles Are Changing

Today’s buyers are more informed than ever. Many have:

• Researched online extensively
• Compared multiple areas and property types
• Clear expectations on quality, pricing, and running costs

We are seeing strong interest from:

• Lifestyle buyers relocating to Spain
• Second-home buyers seeking flexibility
• Investors focused on long-term value rather than short-term speculation

This shift means presentation, transparency, and realistic pricing matter more than ever.

New Build vs Resale: Two Active Segments

Market data shows continued activity in both new build and resale properties, but for different reasons:

• New builds appeal to buyers seeking modern design, energy efficiency, and low maintenance.
• Resale properties attract buyers looking for established locations, mature communities, and immediate availability.

Understanding which segment your property fits into — and marketing it accordingly — is key to achieving a successful sale.

What This Means for Sellers

For sellers, the current market presents real opportunities — but success depends on:

• Accurate pricing from the start
• Professional presentation
• Exposure to the right buyer audience
• Ongoing market feedback and adjustments

Data shows that well-prepared properties, priced correctly, continue to perform strongly despite wider economic noise.

How RPRE Uses Market Data to Your Advantage

At RPRE, we don’t rely on assumptions or inflated promises. We base our advice on:

• Local sales data
• Buyer enquiry trends
• Comparable properties
• Real-time market activity

This allows us to guide our clients with clarity, honesty, and confidence, whether they’re buying or selling.

Looking Ahead

While markets naturally evolve, the fundamentals of the Costa Blanca remain strong:

• International demand
• Lifestyle appeal
• Competitive pricing compared to other European destinations

For buyers and sellers alike, informed decisions — backed by real data — are the key to success.